PRIVACY POLICY
Effective Date: September 30, 2026
Last Updated: September 30, 2026
YOUR PRIVACY MATTERS
At dpoe, trust matters.
When you shop with us, create an account, join our community, sign up for communications, participate in one of our programs, or simply visit our website, you may share information with us.
We believe you should understand what information may be collected, why it is collected, how it may be used, and the choices you may have regarding that information.
This Privacy Policy explains how DOGPHRESH LLC, doing business through the dpoe brand (“dpoe,” “we,” “us,” or “our”), collects, uses, discloses, and protects personal information in connection with dpoeofficial.com (the “Site”), our online store, customer accounts, communications, programs, promotions, and related services.
By using the Site or providing personal information to us, you acknowledge the practices described in this Privacy Policy.
This Privacy Policy should be read together with our Terms of Use and any additional terms that apply to specific programs or services.
1. INFORMATION WE MAY COLLECT
The information we collect depends on how you interact with dpoe.
We may collect the following categories of information.
INFORMATION YOU PROVIDE DIRECTLY
You may provide personal information when you:
• place an order;
• create or manage an account;
• become a member;
• subscribe to email or other marketing communications;
• contact customer service;
• submit a question, review, survey, or feedback;
• participate in Teamdpoe or an affiliate, ambassador, promotional, or community program;
• participate in a giveaway, contest, promotion, or event;
• purchase or redeem a gift card;
• interact with available membership or dpoe+ features; or
• otherwise communicate or interact with us.
Depending on the interaction, this information may include:
• first and last name;
• email address;
• telephone number;
• billing and shipping addresses;
• account and login information;
• order and purchase history;
• product preferences;
• sizing or product-selection information;
• communications with customer service;
• reviews, comments, photographs, feedback, or other content you choose to provide;
• affiliate or program participation information; and
• other information you voluntarily submit to us.
2. PAYMENT INFORMATION
When you make a purchase, payment information may be collected and processed by our payment-processing providers.
Depending on the payment method selected, this may include information necessary to authorize and complete your transaction.
dpoe may receive limited information relating to the transaction, such as payment status, payment method, transaction identifiers, billing information, or portions of payment-account information.
Payment providers may separately collect and process information according to their own privacy policies and terms.
We encourage customers to review the privacy practices of the payment method or payment provider they choose to use.
3. INFORMATION COLLECTED AUTOMATICALLY
When you visit or interact with dpoeofficial.com, certain information may be collected automatically through cookies, pixels, log files, analytics technologies, or similar tools.
Depending on the technologies operating on the Site, this information may include:
• Internet Protocol (IP) address;
• browser type;
• device type;
• operating system;
• referring website or source;
• pages viewed;
• links clicked;
• date and time of visits;
• approximate location derived from an IP address;
• shopping-cart activity;
• interactions with Site features;
• advertising or device identifiers; and
• information regarding how visitors navigate and use the Site.
This information helps us understand how the Site is being used, maintain and improve its performance, detect technical or security issues, measure marketing effectiveness, and improve the customer experience.
4. COOKIES & SIMILAR TECHNOLOGIES
Cookies are small files or pieces of information that websites may store or access through your browser or device.
dpoe and service providers supporting the Site may use cookies and similar technologies for purposes such as:
• keeping the Site functioning properly;
• remembering preferences;
• maintaining shopping-cart or account functionality;
• understanding Site traffic and performance;
• measuring engagement;
• detecting fraud or security threats;
• improving products, content, and Site functionality; and
• measuring or supporting advertising and marketing where applicable.
Some cookies may be necessary for the Site to function, while others may relate to analytics, preferences, or advertising.
Your browser may allow you to block, remove, or limit cookies. Disabling certain cookies may affect the operation or functionality of portions of the Site.
Where required by applicable law, additional cookie choices or consent mechanisms may be made available.
5. HOW WE USE INFORMATION
We may use personal information for legitimate business and operational purposes, including to:
PROCESS ORDERS
We may use information to process purchases, confirm transactions, arrange shipping, provide order updates, process returns or refunds, prevent fraud, and provide customer support.
OPERATE OUR WEBSITE
Information may be used to provide, maintain, troubleshoot, secure, personalize, and improve dpoeofficial.com and its features.
MANAGE ACCOUNTS & MEMBERSHIPS
We may use information to establish and maintain customer accounts, memberships, preferences, and access to eligible features.
COMMUNICATE WITH YOU
We may use your contact information to respond to questions, provide customer service, send transactional messages, communicate about an order or account, and provide other requested information.
MARKETING & BRAND COMMUNICATIONS
Where permitted by law and consistent with your choices, we may use contact information to communicate about:
• new products;
• product releases;
• promotions and special offers;
• dpoe news;
• events;
• community initiatives;
• Teamdpoe;
• membership opportunities; and
• other dpoe-related information we believe may be relevant.
You may unsubscribe from marketing email communications by using the unsubscribe option included in applicable emails.
Transactional or service-related communications—such as order confirmations, shipping notices, security messages, or account communications—are not necessarily marketing communications and may continue when needed to provide services you requested.
IMPROVE dpoe
We may analyze information to better understand customer interests, Site performance, product demand, shopping behavior, customer experiences, and opportunities to improve our products and services.
PROTECT OUR BUSINESS & CUSTOMERS
We may use information to detect, investigate, prevent, or respond to suspected fraud, abuse, unauthorized transactions, security incidents, violations of our Terms, or other potentially unlawful activity.
COMPLY WITH LEGAL OBLIGATIONS
Information may be used when reasonably necessary to comply with applicable laws, regulations, legal processes, tax requirements, recordkeeping obligations, court orders, or valid governmental requests.
6. EMAIL & MARKETING COMMUNICATIONS
If you choose to subscribe to dpoe marketing communications, we may use the information you provide to send news, product information, promotions, special offers, and other brand communications.
You may unsubscribe from marketing emails at any time by using the unsubscribe link provided in the applicable message.
Please understand that an unsubscribe request may not prevent us from sending non-promotional communications that are reasonably necessary to complete transactions, service your account, respond to you, protect account security, or provide information about an existing business relationship.
7. TEXT MESSAGES & MOBILE COMMUNICATIONS
If dpoe offers SMS or other mobile marketing and you separately choose to participate, additional terms and disclosures may apply.
Where required, marketing text messages will be sent only after obtaining the appropriate consent.
Consent to receive marketing text messages is not required as a condition of purchasing products from dpoe.
Instructions for opting out of applicable text-message programs will be provided with those communications or associated program terms.
Message and data rates may apply depending on your mobile service provider.
8. HOW INFORMATION MAY BE DISCLOSED
We may disclose personal information when reasonably necessary to operate our business, provide requested services, or comply with legal obligations.
SERVICE PROVIDERS
Information may be provided to companies that perform services on our behalf or support our operations, such as:
• website hosting and ecommerce providers;
• payment processors;
• shipping and fulfillment providers;
• customer-service providers;
• email or communications providers;
• analytics providers;
• information-technology and security providers;
• fraud-prevention services;
• marketing and advertising providers; and
• professional advisers and other business-service providers.
These providers may receive information necessary to perform services for dpoe and may have their own legal and contractual obligations regarding information they process.
SHIPPING PROVIDERS
When we ship an order, information such as your name, shipping address, telephone number, email address, and order-related information may be provided to fulfillment services or shipping carriers as necessary to deliver your purchase and provide delivery-related services.
LEGAL & SAFETY PURPOSES
We may disclose information when we reasonably believe disclosure is necessary to:
• comply with applicable law;
• respond to valid legal process;
• enforce our agreements or policies;
• investigate suspected fraud or unlawful conduct;
• protect the security or integrity of our Site;
• protect the rights, property, or safety of dpoe, our customers, or others; or
• establish, exercise, or defend legal claims.
BUSINESS TRANSACTIONS
If DOGPHRESH LLC is involved in a merger, acquisition, financing, reorganization, sale of assets, transfer of a business operation, or similar transaction, information may be disclosed or transferred as part of evaluating or completing that transaction, subject to applicable law.
WITH YOUR DIRECTION OR CONSENT
We may also disclose information when you direct us to do so, request an interaction involving another party, or otherwise provide appropriate consent.
9. SALE, SHARING & TARGETED ADVERTISING
Privacy laws in certain states define terms such as “sale,” “sharing,” and “targeted advertising” broadly. In some circumstances, the use of advertising, analytics, cookies, pixels, or similar technologies can constitute a sale or sharing of personal information or processing for targeted advertising under those definitions, even when money is not exchanged for an individual's information.
Where applicable law provides a right to opt out of these activities, eligible consumers may exercise that right using privacy controls made available on the Site or by contacting us through the methods described in this Privacy Policy.
We do not knowingly sell personal information in the ordinary meaning of selling a customer list for money.
10. GLOBAL PRIVACY CONTROL & BROWSER SIGNALS
Certain jurisdictions recognize browser-based privacy preference signals, including Global Privacy Control (GPC), as a method for exercising certain privacy rights.
Where we are legally required to recognize such a signal and receive a valid signal from your browser or device, we will process it as required by applicable law.
Because privacy technologies and legal requirements continue to develop, our response to other browser-based signals may vary based on applicable law and the capabilities of the Site.
11. YOUR PRIVACY CHOICES
Depending on where you live and the laws applicable to dpoe, you may have certain rights regarding your personal information.
These rights may include the ability to request that we:
• confirm whether we process your personal information;
• provide access to certain personal information;
• provide information about categories of personal information we collect;
• correct inaccurate personal information;
• delete certain personal information;
• provide a portable copy of certain information;
• opt you out of certain sales or sharing of personal information;
• opt you out of certain targeted advertising;
• limit certain uses of sensitive personal information where applicable; or
• provide additional information regarding our privacy practices.
These rights are not absolute. Applicable law may allow or require us to retain certain information or deny a request under particular circumstances.
We may need to verify your identity before completing certain privacy requests.
Where applicable law permits an authorized agent to submit a request on your behalf, we may request appropriate verification of the agent's authority and your identity.
12. NON-DISCRIMINATION
Where applicable law provides privacy rights, dpoe will not unlawfully discriminate against you because you exercised those rights.
Exercising a privacy right will not result in unlawful denial of products or services, different pricing, or a different level or quality of service.
Certain lawful loyalty, membership, promotional, or similar programs may involve different benefits or offers where permitted by applicable law.
13. ACCOUNT INFORMATION
If the Site allows you to create an account, you may be able to review or update certain account information by signing into your account.
If you cannot make a requested change through your account, you may contact us for assistance.
You are responsible for maintaining the confidentiality of your account credentials.
Please contact us promptly if you believe your account has been accessed without authorization.
14. DATA RETENTION
We retain personal information for as long as reasonably necessary for the purposes for which it was collected and for legitimate business purposes, including completing transactions, maintaining business and tax records, resolving disputes, preventing fraud, enforcing agreements, protecting our legal rights, and complying with applicable law.
Retention periods may vary depending on the type of information, why it was collected, applicable legal requirements, and operational needs.
When information is no longer reasonably required, we may delete, anonymize, or otherwise dispose of it in accordance with our practices and applicable law.
15. DATA SECURITY
We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no website, network, database, storage system, or Internet transmission can be guaranteed to be completely secure.
For that reason, we cannot guarantee absolute security.
You can also help protect your information by using strong passwords, keeping account credentials confidential, and contacting us if you believe your account or information has been compromised.
16. CHILDREN'S PRIVACY
dpoe does not knowingly collect personal information online from children under 13 in a manner that violates applicable law.
Our general online store and account services are not intended to solicit personal information directly from children under 13.
Although dpoe may offer children's clothing or participate in youth-focused community activities, the availability of children's products or youth-oriented initiatives does not mean that children are intended to independently provide personal information through our general ecommerce services.
If you are a parent or legal guardian and believe that a child under 13 has provided personal information to us improperly, please contact us so the matter can be reviewed and appropriate action can be taken.
17. THIRD-PARTY WEBSITES & SERVICES
dpoeofficial.com may contain links to websites, platforms, social networks, payment providers, or other services operated by third parties.
When you leave our Site or interact directly with a third-party service, that party's privacy policy and terms may apply.
dpoe does not control and is not responsible for the independent privacy practices of third parties.
We encourage you to review their privacy policies before providing personal information.
18. SOCIAL MEDIA
If you interact with dpoe through a social-media platform, information associated with that interaction may be processed by both dpoe and the applicable social-media provider.
Information you make publicly available on social media may also be publicly visible to others.
Your use of a social-media platform is governed by that platform's own terms and privacy practices.
19. USER-GENERATED CONTENT
If you choose to publicly post reviews, photographs, comments, testimonials, tags, or other content relating to dpoe, information contained in that content may become publicly available.
Please avoid including personal information in publicly visible content that you do not want others to see.
Any use by dpoe of customer-generated content for promotional or commercial purposes will be handled in accordance with applicable law and any permissions or terms associated with that content.
20. AFFILIATE & TEAMDPOE INFORMATION
Individuals participating in Teamdpoe, the dpoe Affiliate Program, or another brand partnership may provide additional information necessary to administer their participation.
Depending on the program, this may include contact information, account information, referral or promotional activity, commission-related records, payment-related information, tax information when legally required, and communications regarding participation.
We may use this information to administer the program, attribute qualifying activity, calculate and process eligible commissions, communicate with participants, prevent fraud or abuse, maintain required records, and comply with applicable legal or tax obligations.
Additional Teamdpoe or Affiliate Program Terms may apply separately.
21. INTERNATIONAL VISITORS
dpoe is based in the United States.
If you access our Site or provide information from outside the United States, your information may be transferred to, stored in, or processed in the United States or other locations where our service providers operate.
Privacy and data-protection laws in those locations may differ from those in your country or region.
Where applicable law requires additional safeguards relating to international transfers of personal information, appropriate measures will be taken as required.
22. STATE-SPECIFIC PRIVACY RIGHTS
Certain U.S. states provide residents with additional privacy rights when particular legal requirements and business thresholds are met.
Depending on your state of residence and whether the applicable law applies to dpoe, these rights may include access, correction, deletion, portability, opt-out rights relating to certain data practices, and the right to appeal certain decisions regarding privacy requests.
We will respond to verified privacy requests as required by applicable law.
If we deny a request and applicable law provides a right to appeal that decision, information regarding the appeal process will be provided as required.
23. CALIFORNIA PRIVACY RIGHTS
California residents may have additional rights under California privacy laws when those laws apply to the business and the particular processing activity.
Depending on applicability, these rights may include:
• the right to know categories and certain specific pieces of personal information collected;
• the right to request deletion, subject to exceptions;
• the right to request correction of inaccurate personal information;
• the right to know categories of sources and purposes for collecting personal information;
• the right to know categories of third parties to whom certain information is disclosed;
• the right to opt out of certain sales or sharing;
• the right to limit certain uses or disclosures of sensitive personal information where applicable; and
• the right not to receive unlawful discriminatory treatment for exercising applicable privacy rights.
The availability of these rights depends on whether the relevant law applies to dpoe and the particular circumstances.
24. PRIVACY REQUESTS
To submit an applicable privacy request, please contact dpoe through the Contact Us section of dpoeofficial.com and clearly identify the request as a Privacy Request.
Please provide enough information for us to understand your request and, when required, reasonably verify your identity.
For security reasons, we may request additional information before providing, correcting, or deleting personal information.
We will use information submitted in connection with a privacy request for purposes of evaluating, verifying, documenting, and responding to that request.
25. CHANGES TO THIS PRIVACY POLICY
dpoe will continue to grow and evolve, and our privacy practices may change as our business, technology, products, services, and legal obligations change.
We may update this Privacy Policy periodically.
When changes are made, we will post the revised policy on this page and update the Last Updated date above.
If required by applicable law, we will provide additional notice or obtain consent before material changes take effect.
We encourage you to review this Privacy Policy periodically.
26. CONTACT US
Questions about privacy are welcome.
If you have questions about this Privacy Policy, your personal information, or a privacy request, please contact us through the Contact Us section of dpoeofficial.com.
When contacting us regarding privacy, please identify your communication as a Privacy Request or Privacy Question so it can be properly reviewed.
DOGPHRESH LLC
dpoe
United States
dpoe — THE IDEA THAT ANYTHING IS POSSIBLE.
LIVELMTLESS.
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