Before dpoe™ became a clothing brand,

a community, or a movement,

it started with an idea.

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In 2007, Jayson began exploring graphic design through Facebook. By 2010, that creativity had turned into six T-shirt designs, a name

called DogPhresh, and shirts being sold

from the trunk of his car.

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There was no blueprint for what it would become.

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Over the years, DogPhresh would grow from graphic design and T-shirts into community events, a youth program, a global online store,

a viral positivity movement, fitness apparel,

a worldwide ambassador community, pop-up tours, and eventually dpoe™.

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The name changed. The logo evolved.

The clothing evolved. The reach grew.

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But the reason behind it never changed.

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This is the story of how an idea built around creativity and positivity became

something much bigger:

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the idea that ANYTHING is possible.