In 2007, Jayson began graphic designing on Facebook. In 2010, Jayson began selling t-shirts and created the word DogPhresh. He applied for a dba (doing business as) and purchased the domain dogphresh.com. In 2011, Jayson began Hosting Events for Young Positive Adults (Team DogPhresh). This included events such as bowling, movies, Cedar Point, get togethers and community service.

 

In 2012, Jayson purchased the domain

dp-clothing.com This is when the DP Pup was created being known as the Dogphresh mascot. In 2013, he started a Twitter campaign, Fuck All That Doubts which focused on spreading inspiration and positive vibes. This is when #DPOE went viral. In 2015, dpoe™ turned to fitness creating an entire new apparel line. Jayson purchased the domain wearconfidence.com and created the official dpoe™ logo.

 

Soon after, he created the brand ambassador program. In 2016, Jayson received the trademarks for dpoe™ and debuted the first ever commercial. In 2018, dpoe™ launched the initiative to take confidence face to face. Jayson held a series of popup shops, fit camps, and community events worldwide. November 3, 2023, Jayson purchased the domain dpoeoffical.com

 

dpoe™ represents

the idea that ANYTHING is Possible.