In 2010, Jayson started a graphic design company and needed a name that captured how he wanted people to react to his work. He wanted someone to see one of his designs and simply say, “Dog, that’s fresh.” After plenty of brainstorming, DogPhresh was born.

 

What began with graphic design soon grew into DPG Tees. Jayson created six original T-shirt designs and began selling them out of the trunk of his car. There was no storefront or major advertising campaign. He promoted the shirts through Facebook and word of mouth, personally hand-delivering local orders to customers.

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Those first six designs were more than just T-shirts. They became the foundation for everything DogPhresh—and eventually dpoe™—would grow to become.