In 2012, dpoe™ Pup was created. Becoming known as the dpoe™ mascot. Jayson wanted something to symbolize what dogphresh looked like. Purple was his favorite color. The dog characteristics represented an ideal look for dogphresh. Lowercase d and lowercase p was the breakdown of the wording.
Symbolizing at the center of the mascot's face the pup was the beginning of what the logo has become today.