In 2012, the DP Pup was created as a visual representation of DogPhresh.

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Jayson wanted to create a character that showed what DogPhresh could look like. Purple—his favorite color—became part of the mascot’s identity, while the characteristics of the dog brought the personality of the brand to life.

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But the most important detail was hidden in plain sight. At the center of the Pup’s face were a lowercase “d” and lowercase “p,”

representing DogPhresh.

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What started as a small detail within the DP Pup would eventually evolve into something much bigger— the foundation of

the dpoe™ logo recognized today.