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2018
THE TOUR

In 2018, dpoe™ decided it was time to take confidence face-to-face.
After years of building a community online, the team began creating opportunities to connect with people in person through pop-up shops, fit camps, and community events. That summer, Jayson announced the dpoe™
Pop-Up Shop Tour.
The tour traveled to eight states and two countries, giving people an opportunity to shop the brand, get active, connect with others, and experience the message behind dpoe™ beyond a social media screen.
For years, the internet helped dpoe™ reach people around the world. The tour gave dpoe™ the opportunity to meet some of those people where they were.
The mission was no longer just being shared online. We were taking it directly to the people.
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